JEMPOL SIP, WHICH STANDS FOR JAMBI MARKETING PROGRAM LOYALTY & RELATIONSHIP, IS A SPECIALIZED CUSTOMER RELATIONSHIP MANAGEMENT (CRM) INITIATIVE LAUNCHED BY PERTAMINA FOR THE JAMBI PROVINCE. THE PROGRAM IS DESIGNED TO REWARD CUSTOMER LOYALTY THROUGH A POINT-BASED SYSTEM INTEGRATED INTO A SMART MEMBERCARD.

IT SPECIFICALLY TARGETS CUSTOMERS WHO PURCHASE PERTAMINA’S HIGH-QUALITY FUEL PRODUCTS (BBM), ALLOWING THEM TO ACCUMULATE POINTS FROM EVERY TRANSACTION. THESE POINTS CAN LATER BE REDEEMED FOR VARIOUS ATTRACTIVE PROMOTIONS AND REWARDS OFFERED BY THE PROGRAM.